The advantages of using Roller Banners on your exhibition stand

Roller Banners are increasingly becoming very popular in the exhibiting market due to the fact that they provide a budget-busting solution for promotion and advertising, and in addition they are very versatile and simple to produce. As they are free standing, they can be easily erected and dismantled in seconds and are especially handy if you are limited with space on your shell scheme stand or exhibition stand.
When your roller banners are not in use, the printed banner is stored in an aluminium base which makes them very easy, safe and lightweight to transport between shows and exhibitions and your graphics are also protected against the usual bumps and scrapes of being in a van with other exhibition stand materials. To use the banner, it is simply lifted out of the base and clipped to the top of the banner pole for instant and easy exposure. They are also supplied with a carry bag which makes handling easier. They really are that simple!
Whether you have a large exhibition stand with a hospitality area or a small shell scheme stand, roller banners are the perfect way to get your message across and can be placed in strategic corners of your stand or with a smaller space, on the corners or edges of the stand so they instantly grab the attention of passers-by. Because they are free-standing, they also do not need to be attached to the walls of your exhibition stand, leaving your walls free for other graphics, monitors, cupboard space or shelves.
As roller banners are so versatile, you can have whichever graphics you wish to be printed on them. Usually, all it takes to produce your custom made roller banner is a graphics file to be sent via email to the exhibition stand design company who then send it to a large purpose built printer which prints out your graphics exactly how you sent them and is then fixed onto the ‘canvas’ part of the roller banner. The graphics are also easily interchangeable too so this can save even more money with less inconvenience.

A lot of companies, especially small businesses, are now having to be very selective about which exhibitions and shows to attend due to the high costs that can be involved. However, roller banners and stands are the perfect solution for a low cost, re-usable and lightweight promotional and advertising display which will leave companies with a larger budget to spend on attending more exhibitions and shows. Why not then re-use your roller banners in your office reception, hospitality suite or boardroom to create a permanent fixture?
It’s no wonder that roller banners are proving to be such a popular part of any companies’ exhibiting kit these days. As they provide affordable advertising, simple marketing and customisable graphics to suit every need, it’s very difficult to come up with a reason why you wouldn’t use them in every future exhibition that you attend!

James Gibbins

Director

Stand4 Ltd